Marketing Communications Specialist

Location: East Norriton, PA, PA

Department: Marketing

Type: Full Time

Min. Experience: Entry Level

The Marketing Communications Specialist will coordinate and create the company’s communications with prospects, clients and employees. In collaboration with Expo Logic’s Marketing Manager, the Marketing Communications Specialist will work to optimize the company’s website, messaging to receive new leads and cultivate current leads, develop and execute plans to follow up with prospects and deliver important service updates to clients. In addition, this person will coordinate and write communications to Expo Logic staff on a regular basis. This position will report directly to Expo Logic’s Marketing Manager.

Job duties include:

  • Writing blog articles and product descriptions
  • Maintaining and creating fresh website content
  • Crafting messages for automated marketing campaigns, email blasts and social media to drive sales
  • Writing press releases, case studies and other communications for news outlets
  • Writing e-books and other downloadable website content
  • Creating and executing short term and long term plans to improve company’s web appearance and content
  • Making updates to our proposal language
  • Developing scripts for product and service videos
  • Assisting with webinars and product demos
  • Providing updates to staff regarding website changes, new articles, internal news and more
  • Coordinating supplies and bookings for tradeshows

Required Skills:

  • Able to write concisely and professionally
  • Excellent attention to detail
  • Able to edit and use proper grammar
  • Knowledge of social media and appropriate messages for various media outlets
  • Strong presentation skills
  • Knowledge of Microsoft office suite
  • Knowledge of Photoshop is a plus

Experience and Education

  • 1-2 years of professional marketing experience preferred. Bachelor degree in Marketing.
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